Amazon sales recovery and category rank gains
Key result: 12% YoY sales growth run rate in 5 months; 3 products reached top 5
TikTok Shop optimization + performance creative + TikTok ads that scaled revenue and supported Amazon demand.
Channels:
- Amazon
Timeline:
- 5 months
The challenge
- Sales were declining and visibility was slipping.
- Priority products fell outside the top 10 in-category.
- Needed a structured plan to regain rankings and improve conversion.
What we did
- Strengthened PDPs for discoverability and conversion.
- Focused on high-impact SKUs and executed a rank recovery plan.
- Added performance management to sustain gains.
Results
- +12% YoY sales growth within 5 months.
- 3 products moved into the top 5 in the category.
- Regained competitiveness across priority search terms.
Services used
- Amazon catalog optimization
- Category/rank strategy
- Conversion improvements
- Ongoing performance management