A Shopify partner that handles the full system—strategy, build, conversion, retention, and growth—so your store becomes a reliable owned-channel revenue engine.
What “full service” means at Blue Kraken
More than a site build. A complete growth foundation.
Shopify doesn’t fail because of design—it fails when the store, offer, tracking, and retention aren’t built to scale. We build and optimize Shopify stores with performance in mind, then help you improve conversion and customer lifetime value over time.
Build & Experience
Modern storefront design, clean UX, speed-focused implementation, and launch readiness.
Conversion & Retention
Merchandising, CRO improvements, and lifecycle foundations (email/SMS) to lift LTV.
Growth Enablement
Analytics/tracking, landing pages, and paid media readiness so traffic turns into revenue.
Shopify services (end-to-end)
1) Shopify Store Build / Rebuild
Outcome: A fast, modern storefront built to convert.
Includes:
- Site architecture + navigation
- Theme selection/customization
- Home, collection, product, and landing templates
- Mobile-first optimization
- Launch QA checklist + go-live support
2) Shopify Speed & Performance Optimization
Outcome: Faster load times and smoother customer experience.
Includes:
- Theme cleanup and performance audit
- App stack reduction (remove bloat)
- Image and asset optimization guidance
- Core Web Vitals improvements where feasible
3) CRO (Conversion Rate Optimization)
Outcome: Better conversion without relying only on more traffic.
Includes:
- Product page merchandising strategy
- Offer presentation and trust elements
- Cart/checkout friction reduction
- Testing roadmap and prioritized improvements
4) Email/SMS Lifecycle Foundations
Outcome: Higher repeat purchases and stronger LTV.
Includes:
- Welcome series, abandoned cart/browse
- Post-purchase flows
- Segmentation basics + list hygiene
- Performance reporting on lifecycle revenue
5) Analytics & Tracking
Outcome: Clean data you can make decisions from.
Includes:
- GA4 baseline setup + key events
- Pixel setup (Meta/TikTok) if applicable
- Attribution sanity checks + reporting
6) Growth Support (optional)
Outcome: Campaigns and landing pages that scale responsibly.
Includes:
- Landing pages for offers and campaigns
- Paid media coordination (if in scope)
- Creative direction for performance assets
Our Process
A clear, low-drama process
Diagnose & plan — goals, offer, customer journey, quick wins
Design & build — templates, navigation, merchandising, mobile-first UX
Optimize — conversion improvements + speed tuning
Retain & grow — email/SMS foundations + ongoing iteration
Who Can Benefit From This
Best for brands that want Shopify to be a real revenue channel
You’re a fit if…
- You want a Shopify store that’s fast, modern, and conversion-focused
- You need help beyond design—CRO, retention, tracking, growth readiness
- You prefer a partner who can own execution, not just advise
Common scenarios
- Expanding beyond Amazon into an owned channel
- Rebuilding a slow store with too many apps
- Conversion is stuck and traffic isn’t translating into sales
- Retention is weak and LTV isn’t where it should be
FAQs
Do you work with our existing theme?
Yes. If the foundation is solid, we optimize. If it’s slowing you down, we recommend a rebuild path.
How long does a Shopify rebuild take?
Most projects land in the 2–6 week range depending on scope, content readiness, and integrations.
Will you reduce the number of apps we use?
Yes—app bloat is a common speed and conversion killer. We keep what drives revenue and remove what doesn’t.
Do you provide ongoing support after launch?
Yes. Many clients retain us for ongoing CRO + lifecycle optimization once the foundation is in place.