Expanded from Amazon-only to a multi-channel growth engine
Key result: 400% sales growth in the first year
Channels:
- TikTok Shop
- TikTok Ads
- Amazon
- Shopify
Fulfillment:
- Amazon Multi-Channel Fulfillment (MCF)
- Shopify
Paid media:
- TikTok
- Amazon
- Meta
- Google
The challenge
- Amazon-only in a highly competitive category.
- Needed owned-channel stability and new demand sources without fulfillment complexity.
- Required coordinated paid media across platforms.
What we did
- Built a conversion-focused Shopify site.
- Launched TikTok Shop for discovery-driven purchases.
- Implemented Amazon MCF to streamline fulfillment across channels.
- Managed paid campaigns across TikTok, Amazon, Meta, and Google.
Results
- Sales grew 400% in the first year.
- Revenue diversified across Amazon, Shopify, and TikTok Shop.
- Operations scaled smoothly with MCF supporting multiple channels.
Services used
- Shopify build
- TikTok Shop
- MCF setup
- Multi-platform paid media(TikTok, Instagram)
- Growth strategy
- Short-form UGC content
