TikTok Shop growth with Lifted Amazon Sales
Key result: 450% sales growth in 8 months
TikTok Shop optimization + performance creative + TikTok ads that scaled revenue and supported Amazon demand.
Channels:
- TikTok Shop
- TikTok Ads
- Amazon
- Shopify
Timeline:
- 8 months
The challenge
- Amazon sales were low and platform fees pressured profitability.
- ROAS was inefficient on ads.
- Needed a channel that could scale quickly.
What we did
- Optimized TikTok Shop (merchandising, offers, product presentation).
- Produced a consistent purchase-intent video cadence.
- Launched and managed TikTok ads with disciplined creative testing.
- Aligned messaging to support broader demand and Amazon lift.
Results
- Sales grew 450% in 8 months.
- TikTok Shop became a meaningful revenue driver.
- TikTok-driven demand contributed to stronger Amazon performance.
Services used
- TikTok Shop optimization
- Short-form UGC content
- TikTok Ads
- Performance testing