We turn your TikTok Shop into a scalable revenue channel by combining shop optimization, performance creative, and disciplined ad management—built for brands that want real outcomes, not random virality.
Strategy + creative + execution—so growth is repeatable.
What “full service” means at Blue Kraken
TikTok Shop works when the whole system works
TikTok Shop isn’t just a storefront and it isn’t just ads. It’s merchandising, content cadence, offer strategy, creator-style creative, and campaign execution working together. We run the full engine—so you get consistent performance, not one-off spikes.
Shop & Offer Optimization
Storefront setup, product presentation, offers, bundling, and conversion flow.
Performance Creative Engine
Short-form videos built for hooks, clarity, and purchase intent—tested and iterated.
Ads & Scaling
Campaign structure, targeting strategy, creative testing cadence, and reporting.
TikTok Shop services (end-to-end)
1) TikTok Shop Setup & Optimization
Outcome: A storefront built to convert.
Includes:
- Shop configuration and structure
- Product merchandising and presentation
- Offer strategy (bundles, promos, pricing guidance)
- PDP improvements (clarity, trust, conversion cues)
- Operational checks (shipping, policies, customer experience)
2) Short-Form Content Production (Performance Creative)
Outcome: A repeatable content system that drives sales.
Includes:
- Creative strategy (angles, hooks, formats)
- Content roadmap and cadence
- Script outlines + shot lists
- Editing direction and iteration based on results
- Creative testing framework (what we test, how we measure, what we scale)
3) TikTok Ads Management
Outcome: Efficient scaling based on what actually converts.
Includes:
- Campaign architecture and optimization
- Creative testing (structured, ongoing)
- Audience strategy and targeting
- Bid/placement strategy and scaling approach
- Weekly optimization + performance reporting
4) Creator/UGC Program Support (optional)
Outcome: More creative volume without losing brand control.
Includes:
- UGC brief templates + quality guidelines
- Content sourcing support and workflows
- Review/selection process aligned to performance needs
5) Measurement & Performance Reporting
Outcome: Clear visibility into what’s working and what’s next.
Includes:
- KPI dashboard (sales, ROAS, CAC, CVR, AOV)
- Creative performance analysis
- Next-30-day testing roadmap
6) Cross-Channel Lift Support (optional)
Outcome: TikTok demand that supports Amazon/Shopify performance.
Includes:
- Message alignment across channels
- Landing/funnel guidance
- Coordination on offers and promo timing
Our Process
A clear system—so growth is repeatable
- Diagnose & plan — category, offer, creative, and funnel review
- Optimize the shop — merchandising + conversion fundamentals
- Build the creative engine — content cadence + structured testing
- Launch and iterate ads — scale winners, cut losers, repeat weekly
- Scale responsibly — expand winners, improve efficiency, grow volume
Who Can Benefit From Our Services
Best for brands ready to treat TikTok as a real channel
You’re a fit if…
- You want TikTok Shop to be a predictable revenue stream
- You need help across shop, creative, and ads (not just one piece)
- You value speed, clarity, and execution
Common scenarios
- TikTok Shop exists but isn’t converting
- Creative volume is too low or inconsistent
- Ads are running but ROAS is unstable
- You want TikTok to lift the whole business (not just one channel)
FAQs
Do you guarantee virality?
No—and you don’t need virality to grow. We focus on repeatable creative testing and conversion fundamentals.
How many videos do we need?
Enough to support consistent testing. We’ll recommend a cadence based on your category, budget, and goals.
Do you manage ads and the shop together?
Yes. TikTok Shop performance improves when merchandising, creative, and ads are managed as one system.
How fast will we see results?
Some improvements can show quickly once the shop and creative are aligned. Scaling typically happens over weeks as testing identifies repeatable winners.
Can this help Amazon or Shopify too?
Often yes. Strong TikTok creative can lift overall demand; we can align messaging and offers across channels when that’s part of the strategy.
Ready to make TikTok Shop a growth channel—not a side project?
Tell us what you sell, your current channels, and your goal for the next 90 days. We’ll respond with a clear plan and recommended starting scope.